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Advantages of Catalogues

Catalogue Designer

What is an electronic catalogue?

Catalogue Development

What is a Catalogue

Catalogue Printing

Tips for Catalogue Design

Catalogue Printing

During the pre-printing phase, the cut-lines and bleeds must be marked on the design. Bleed indicate where the design should be cut. They are necessary to avoid loosing parts of the pictures in a catalogue when paper is being cut. That is to say, it is necessary to stretch the pictures a few more inches. It is also important to consider the type of paper that is going to be used in order to know how the pictures will look.

The type of binding that will be used should also be considered. By doing this, it is possible to calculate the opening of the catalogue, and so, the margins sizes and the space for printing. If you know the type of binding that you are going to use, it is possible to define the front and back cover design.

Regarding printing itself, there are different printing techniques appropriate for catalogues. The most usual technique used for catalogue printing is the offset printing since this type of printing provides many benefits. Among these benefits we find the possibility of printing on any type of paper, in full colors (4 colors: cyan, magenta, yellow and black and all their possible combinations) and of carrying out print runs of different dimensions. Apart from the 4 traditional colors, it is also possible to print in pantone colors, that is to say, preparations with specific formulas that allow the composition of silver, golden and fluorescent colors.

But there are other printing techniques that can be used according to the paper that is being used. There are printers that use paper rolls and others that use sheets of paper. Those using paper rolls can print faster and sometimes on both sides of the paper at the same time. What is more, there are two types of printers that use these rolls: those using ink drying technologies, and those that don’t. The former uses a system that dries the ink as the paper is coming out of the machine. This allows fast printings, even on glossy illustration paper. This type of printer offers a high-quality picture reproduction. Many people are involved in each printing job these printers do, and for this reason prices are high. It is convenient to turn to these printers only if a great amount of catalogues are going to be printed -they usually work with newspapers and magazines.

There are also printers which work with paper rolls, but that do not have an ink drying technology, and the printouts dry by means of natural air. They only work with paper without finish and the picture reproduction is not quite good. These printers are useful when you need to print small print runs, since the costs of printing is low

Printers using sheets of paper use a more specific printing technique, and for this reason, printouts enjoy high-quality definition. They work with small print runs and with all type and texture of paper. Because of the high quality of their printouts -the best among all the techniques mentioned- and the slow speed each work implies, this technique is the most expensive. This type of printers is generally used for small or high quality printing jobs such as business cards, bifolds, trifolds and catalogues.

Apart from this, during the pre-printing phase, it is necessary to consider the type of format the catalogue will have. This is important because pieces of specific sizes or shapes are more expensive and can only be printed by specific printers.

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